Business Centre Leader: Head of Direct Marketing

Job Description

Business Centre Leader: Head of Direct Marketing ? Cape Town

Core purpose:

To develop and drive the Direct Marketing channel in support of our vision and then to maximise the number of appropriate customers that apply for loans

Key Relationship Interfaces:

Internal:

• FnP team
• BCL team
• Direct reporting BUL?s
• Other BUL?s and specialists
• All support departments within DA

External:

• Vendors
• Selected agencies
• Joint Venture Partners

Responsibilities:

• Create and take full responsibility for the execution of the Direct Marketing Strategy
• Responsible for delivering on how Direct Marketing? forms part of broader strategy and responsible for implementation of its part of strategy
• Neolane champion for the business area and assumes responsibility to ensure that all features of the Neolane tool is shared and embedded in the business
• Manage and work with selected agencies to ensure that the direct marketing strategy is realized
• Be part of the selection committee for agencies
• Determine annual budgets, forecasts and manage on a monthly and annual basis from a direct marketing perspective
• Work with the Business Performance Team to establish reporting measures? for the various brands
• Custodian of selection rules and governance across all brands
• Direct Marketing creative and data owner
• Ensuring optimised ROI for campaigns across products???????????
• Manage, Coach and mentor team
• Keeping the Direct Marketing team abreast of the latest trends and industry news and building these in to the planning/testing phase
• Ensure continual alignment of Operational strategies with broader Business goals.
• Effectively communicate these goals to all resources and manage the effective implementation of these strategies.
• Continual analysis and evaluation of areas of under-performance and initiation of appropriate actions to ensure goals are met.

Requirements:

• A tertiary qualification in Marketing, Management or Business will be preferred
• 3-5 years? experience in a similar business marketing space
• Experience in implementing direct marketing strategies and working with agencies across the direct
• At least 2 years? experience in a direct marketing environment
• 2 years? experience at a senior management level will be preferred (managing managers)

Competencies:

• Knowledge and understanding of lead streaming/matching
• Knowledge of HR practices
• Knowledge of various direct marketing platforms tools

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How to Apply

Please forward your Word CV to david@candidateconnect.co.za

If you do not receive a response within 2 weeks, please consider your application unsuccessful.

Job Categories: Financial Markets.

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Source: http://www.candidateconnect.co.za/jobs/business-centre-leader-head-of-direct-marketing/

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