24? x 36? glow-in-the-dark poster, mounted over hotel bed. In daylight, poster appears nearly solid black, with faint headlights and a prominent BMW?M car logo. At night, headlights shine in green and copy reads, ?Don?t count sheep. Count RPMs.? Body adds, ?To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge?.
Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples
Glow-in-the-dark printer: Classic Graphics
Source: http://adsoftheworld.com/media/outdoor/bmw_golf_inroom_ceiling_poster
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